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Shape Homes: Redefining Quality Through Simplicity and Transparency

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About Shape Homes

Shape Homes is an innovative residential builder specializing in greenfield locations throughout Melbourne and Geelong. We believe that building a home should be an attainable and clear process, whether you are an owner-occupier or a savvy investor. By streamlining the construction experience and removing traditional complexities, Shape Homes delivers high-quality builds without the inflated price tags. As a key part of the ID_CORP group, we combine the personalized service of a boutique builder with the massive financial stability of a national property leader.
Industry
Residential Construction & Property Development
Services
Business Type
Build your idea
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Bridging the Gap Between Quality Construction and Accessible Service

The home-building process is often viewed as overwhelming, opaque, and prone to delays. Many buyers struggle with hidden costs and a lack of communication during the construction phase. Shape Homes was founded to challenge this narrative by making transparency a “standard inclusion.” Codeflies worked to showcase how Shape Homes leverages digital transparency and professional efficiency. By providing tools that allow clients to trace every stage of their build online with photographic evidence, Shape Homes replaces anxiety with confidence, ensuring a hassle-free experience from soil test to handover.

"Shape Homes is a very thorough and professional builder. They completed the build within 6 months, and every stage could be traced online with photos. The communication was consistent and hassle-free."

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Sam Lentini
B4Tax
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I see a big difference between when we were not with Codeflies and now when we are using their services. They are able to assess our needs and they took us all the way to where we should be. When we originally called them, we had trouble figuring out sales on Google because Google had changed.
Jose M
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Our Process

1

Conceptualization
Market understanding Localization

2

Design
User flow Designing

3

Development
KFC Android App KFC iOS App

4

Deployment
Play Store publishing App Store publishing

01

Strategic Planning

Identifying premium greenfield locations Creating thoughtful, customizable floor plans

02

Simplified Onboarding

Removing complexity from contracts and approvals Providing clear, upfront pricing without hidden extras

03

Digital Construction Management

Real-time online tracking for every sub-task Regular photo updates and consistent communication

04

Quality Assurance & Handover

Rigorous defect inspections to ensure high standards Fast-tracked construction timelines (average 6-month builds)

Our Project Challenges

1

Hiring the right team

Hiring the right people with just the right skills and experience in food e-commerce was essential to fulfill the nitty-gritty of the requirement and achieve desired results. Our team, with complete detailing, selected people that were not just experts in their respective fields but also highly professional and responsive to the client’s needs.

2

Reducing time to market
In order to handle competitive pressure, it was crucial to reduce the app’s time to market. To meet the need, we placed our team onsite to help bridge the gap in understanding the requirement and connect cross-functional teams to brainstorm the solution while keeping in mind the current legacy system and its limitations.

3

Offering high personalization
In order to make people order from the KFC food delivery application in place of aggregator apps, it was critical to double down on the customer experience. To achieve the same, we offered a high level of personalization in the app and made it easy for customers to view their order history and make payment through multiple gateway options.
1

Ensuring Financial Stability in a Volatile Market

The construction industry can be unpredictable. We highlighted that Shape Homes is backed by ID_CORP, a group with an impressive $5 billion portfolio. This financial backing gives clients the peace of mind that their builder has the scale and reputation to deliver on their promises, regardless of market shifts.

2

Maintaining Quality at Speed

Completing a high-quality home in 6 months requires incredible synchronization. We focused on a workflow that emphasizes "doing things the right way" through strict project management and a proven network of trades, resulting in builds with minimal defects reported by independent inspectors.

3

Building Trust Through Radical Transparency

For many investors, building in a different city or region can be stressful. We helped promote a digital-first communication strategy where every milestone is documented. By allowing clients to see their home grow through a dedicated online portal, Shape Homes builds a relationship based on proof, not just promises.

Shape Homes in Numbers

4.5
Average Rating on the Play and App Store
22%
Conversion Rate
50%
Total Orders Coming Through App
60%
Repeat Purchases Across Channels
30,000+
Orders Fulfilled Through App Per Day
100%
Revenue Upliftment During Peak Holiday Seasons

8+ Years

of excellence in home building

1,500

Families and investors settled into new homes

$5 Billion

Pipeline providing unmatched financial security

6 Months

Average completion time for high-quality builds

100%

Online traceability for every construction stage

Zero

Compromise on customer service and transparency