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Unlocking Human Potential Through Science-Backed Sound: The Evolution of Brain.fm

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About Brain.fm

Brain.fm is a leading name in the field of non-invasive neurostimulation. Founded in 2014, the platform has grown from a focus-music tool into a comprehensive support system for all aspects of life. Unlike traditional music designed to grab attention and cause distraction, Brain.fm uses a science-first approach to create auditory environments that support specific brain states. By understanding that different brains have different needs, the platform provides a personalized experience that helps users worldwide reach their full potential.
Industry
HealthTech / Neurotechnology
Services
Web & Mobile Development, Bio-signal Integration, Data Science
Business Type
Consumer Subscription (SaaS)
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Moving Beyond Entertainment to Functional Audio Architecture

Most music is composed to be the center of attention, which often leads to mental clutter when someone is trying to work, sleep, or relax. The challenge for Brain.fm was to build a web and mobile ecosystem that does the opposite: it fades into the background while actively stimulating the brain to reach a desired state. Codeflies helped highlight how Brain.fm is pushing the boundaries of the digital age. The vision extends beyond just sound, moving toward dynamic stimulation through biosensors and light to shape brain activity for the better.

"We are pushing toward the adjustment of brain states through sound and touch. Radical personalization is essential to helping anyone, anywhere, at any time."

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Sam Lentini
B4Tax
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I see a big difference between when we were not with Codeflies and now when we are using their services. They are able to assess our needs and they took us all the way to where we should be. When we originally called them, we had trouble figuring out sales on Google because Google had changed.
Jose M
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Our Process

1

Conceptualization
Market understanding Localization

2

Design
User flow Designing

3

Development
KFC Android App KFC iOS App

4

Deployment
Play Store publishing App Store publishing

01

Scientific Discovery

Analyzing neurostimulation patterns Mapping user needs for ADHD and focus

02

Product Design

Creating a "Listen Now" instant-access interface Designing personalization workflows

03

Full Stack Engineering

Building a scalable web and mobile infrastructure Implementing site reliability for global users

04

Growth & Operations

Optimizing for user success and retention Scaling the "Brain Trust" expert team

Our Project Challenges

1

Hiring the right team

Hiring the right people with just the right skills and experience in food e-commerce was essential to fulfill the nitty-gritty of the requirement and achieve desired results. Our team, with complete detailing, selected people that were not just experts in their respective fields but also highly professional and responsive to the client’s needs.

2

Reducing time to market
In order to handle competitive pressure, it was crucial to reduce the app’s time to market. To meet the need, we placed our team onsite to help bridge the gap in understanding the requirement and connect cross-functional teams to brainstorm the solution while keeping in mind the current legacy system and its limitations.

3

Offering high personalization
In order to make people order from the KFC food delivery application in place of aggregator apps, it was critical to double down on the customer experience. To achieve the same, we offered a high level of personalization in the app and made it easy for customers to view their order history and make payment through multiple gateway options.
1

Engineering Radical Personalization

Every brain is unique. The technical challenge was to build a system that learns from user behavior over time. We focused on a web architecture that supports "dynamic stimulation," allowing the music to adjust based on the specific needs of the individual rather than offering a generic playlist.

2

Reliability for Deep Work

When a user is in a state of deep focus, a technical glitch can be a major setback. Our engineering focus was on high-level site reliability and "Staff Level" full-stack development to ensure that the streaming experience is seamless, regardless of the user's location or device.

3

Bridging Science and Composition

The platform requires a perfect mix of PhD-led science and professional music composition. We helped showcase a workflow where composers and data scientists work side-by-side to ensure every track produced is both aesthetically pleasing and scientifically effective.

The Results

4.5
Average Rating on the Play and App Store
22%
Conversion Rate
50%
Total Orders Coming Through App
60%
Repeat Purchases Across Channels
30,000+
Orders Fulfilled Through App Per Day
100%
Revenue Upliftment During Peak Holiday Seasons

Leading

Name in the focus-music and neurostimulation industry

Scientifically

Validated tools for ADHD and procrastination

Global

Support for users in all aspects of their daily lives

Innovative

Use of biosensors for dynamic brain stimulation

Seamless

Experience across web, mobile, and desktop platforms

Dedicated

Support team ensuring user success and happiness