Tens: Transforming the Way You See the World

About Tens

Tens is a cult-favorite eyewear brand that has redefined the sunglasses industry by focusing on the view from the inside out. Unlike traditional brands that focus purely on how you look, Tens focuses on how you see. Their custom-developed lenses act as a real-life photographic filter, saturating colors and adding a warm, nostalgic glow to every moment. Inspired by cinematography and the golden hues of endless summers, Tens offers a range of high-quality acetate and metal frames—from the classic James to the elegant, 50s-inspired Audrey—designed to make everyday life look like a film.

Industry

Fashion Eyewear / E-commerce

Services

Business Type

Build your idea

Consult our experts

E-commerce for the "Instagram Generation" of Quality

Tens isn’t just selling sunglasses; they are selling a mood. Their digital storefront needs to communicate the “amber-trap” effect of their lenses through a screen, a challenge that requires high-performance visual storytelling and an intuitive user journey. Codeflies collaborated with Tens to refine their Shopify-based ecosystem. We focused on creating a visually immersive “Try It Out” experience, integrating video content and a clean, high-conversion product grid. By optimizing the “Choose Options” flow for their various colorways—like Matte Dark Tort and Grey Crystal—we ensured that the path from inspiration to checkout is as smooth as their lens gradients.

“In a sense, they’re Instagram to the second power. They give everything a beautiful filter and truly make you feel happier when wearing them.”

I see a big difference between when we were not with Codeflies and now when we are using their services. They are able to assess our needs and they took us all the way to where we should be. When we originally called them, we had trouble figuring out sales on Google because Google had changed.

Our Process

1

Conceptualization

Market understanding Localization

2

Design

User flow Designing

3

Development

KFC Android App KFC iOS App

4

Deployment

Play Store publishing App Store publishing

Visual Commerce Strategy

Mapping the "Lens First" discovery path (Original, Boulevard, Spectachrome) Designing interactive "Try It Out" modules using video and social proof

User Experience (UX) Design

Creating a seamless color-swatch selector for complex frame/lens combinations Implementing a high-impact "As Seen In" media reel to build industry authority

Core Shopify Development

Building a high-speed, mobile-optimized product grid for global regions (INR, USD, etc.) Integrating Trustpilot reviews and "Join the Club" 20% discount lead-magnets

Logistics & Retention Architecture

Streamlining Shipping, Returns, and Wholesale portals for a global audience Optimizing the checkout flow to handle high-volume drops like the Audrey and James

Our Project Challenges

1

Hiring the right team

Hiring the right people with just the right skills and experience in food e-commerce was essential to fulfill the nitty-gritty of the requirement and achieve desired results. Our team, with complete detailing, selected people that were not just experts in their respective fields but also highly professional and responsive to the client’s needs.

2

Reducing time to market

In order to handle competitive pressure, it was crucial to reduce the app’s time to market. To meet the need, we placed our team onsite to help bridge the gap in understanding the requirement and connect cross-functional teams to brainstorm the solution while keeping in mind the current legacy system and its limitations.

3

Offering high personalization

In order to make people order from the KFC food delivery application in place of aggregator apps, it was critical to double down on the customer experience. To achieve the same, we offered a high level of personalization in the app and made it easy for customers to view their order history and make payment through multiple gateway options.

Simulating Lens Effects Digitally

The magic of Tens is in the lens filter. We helped Codeflies design a UI that uses cinematic video backgrounds and high-resolution comparison shots to show the world through Tens lenses. This "digital demo" is crucial for converting users who cannot physically try on the product.

Managing a Multi-Variant Catalog

Each frame (e.g., Weston or Flint) comes in multiple polished and matte finishes. We designed a clean, logical variant selector that allows users to toggle between colorways effortlessly, reducing choice paralysis and increasing the average order value.

Building Community Trust

Tens competes with "Big Brand" designer labels. We prioritized a "Community" focused design, prominently featuring over 2,000 happy reviews and a social media-integrated footer (TikTok, Instagram, Pinterest) to prove that Tens consistently outperforms traditional high-end eyewear.

Tens: Transforming the Way You See the World

About Tens

Industry

Fashion Eyewear / E-commerce

Services

Business Type

Build your idea

Consult our experts

E-commerce for the "Instagram Generation" of Quality

“In a sense, they’re Instagram to the second power. They give everything a beautiful filter and truly make you feel happier when wearing them.”

Sam Lentini

B4Tax

Jose M

Our Process

1

Conceptualization

2

Design

3

Development

4

Deployment

Our Project Challenges

1

Hiring the right team

2

Reducing time to market

3

Offering high personalization

Simulating Lens Effects Digitally

Managing a Multi-Variant Catalog

Building Community Trust

Tens at a Glance

4.5

Average Rating on the Play and App Store

22%

Conversion Rate

50%

Total Orders Coming Through App

60%

Repeat Purchases Across Channels

30,000+

Orders Fulfilled Through App Per Day

100%

Revenue Upliftment During Peak Holiday Seasons

2,000+

100%

50s & 60s

Cinematic

Global

Secure