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Trazy: Your One-Stop Discovery & Booking Hub for Korea and Asia

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About Trazy

Trazy (Travel + Crazy) is the leading off-the-beaten-path travel booking platform specializing in Korea and Asia. Founded by a dynamic duo of travelers who realized that even as destinations like Korea surged in popularity, finding the “latest and trendiest” things to do remained a struggle for foreigners. Trazy was built to bridge that information gap, offering a curated marketplace of tours, concert tickets, beauty experiences, and exclusive passes. Today, it stands as the #1 platform for travelers seeking both quality and quantity in their Asian adventures.
Industry
Travel & Hospitality / E-Commerce
Services
Activity Booking, K-Pop Concerts, Beauty Experiences, Local Tours
Business Type
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Redefining the Travel Discovery Experience

Traditional travel sites focus on the “same old” tourist traps. Trazy was born out of frustration with that status quo. The platform is designed for the modern traveler who wants to experience a destination like a local—whether that’s attending a trending K-Pop performance or finding a hidden beauty make-up experience in Seoul. Codeflies collaborated with Trazy to build a high-energy, high-conversion web platform. We focused on creating a “one-stop-shop” architecture that handles diverse booking types—from simple tickets to complex, multi-day tours—ensuring that foreign travelers can navigate the best deals in the most convenient way possible.

"Trazy started because we felt it was too difficult for travelers to find what’s actually happening. We decided to provide the best deals in the most convenient way possible."

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Sam Lentini
B4Tax
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I see a big difference between when we were not with Codeflies and now when we are using their services. They are able to assess our needs and they took us all the way to where we should be. When we originally called them, we had trouble figuring out sales on Google because Google had changed.
Jose M
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Our Process

1

Conceptualization
Market understanding Localization

2

Design
User flow Designing

3

Development
KFC Android App KFC iOS App

4

Deployment
Play Store publishing App Store publishing

01

Marketplace Strategy

Mapping diverse inventory: Tours, Performances, Beauty, and Passes Implementing real-time "Trending Now" discovery logic

02

User Experience (UX) Design

Creating an intuitive, mobile-first booking flow for travelers on the go Designing high-impact visual galleries for "Trendiest Things to Do"

03

Core Web Development

Building a robust, multi-currency payment and booking engine Developing a scalable backend to handle high-traffic concert ticket launches

04

Community & Recruitment Integration

Designing the "Do Not Think" recruitment portal to attract creative talent Streamlining support and communication channels for 24/7 global access

Our Project Challenges

1

Hiring the right team

Hiring the right people with just the right skills and experience in food e-commerce was essential to fulfill the nitty-gritty of the requirement and achieve desired results. Our team, with complete detailing, selected people that were not just experts in their respective fields but also highly professional and responsive to the client’s needs.

2

Reducing time to market
In order to handle competitive pressure, it was crucial to reduce the app’s time to market. To meet the need, we placed our team onsite to help bridge the gap in understanding the requirement and connect cross-functional teams to brainstorm the solution while keeping in mind the current legacy system and its limitations.

3

Offering high personalization
In order to make people order from the KFC food delivery application in place of aggregator apps, it was critical to double down on the customer experience. To achieve the same, we offered a high level of personalization in the app and made it easy for customers to view their order history and make payment through multiple gateway options.
1

Bridging the Local-Global Gap

Local happenings in Korea change daily. We helped Codeflies build a web infrastructure that allows the Trazy team to update the "Latest & Newest" offerings instantly. This ensures that the platform remains the #1 source for real-time travel intelligence, not just static tours.

2

Managing High-Demand "Flash" Bookings

K-Pop concerts and special events can cause massive traffic spikes. We focused on a high-performance architecture that remains stable under pressure, ensuring that when a traveler wants to "Go Trazy," the checkout process is as fast and reliable as the experience itself.

3

Encouraging "Outside the Box" Engagement

Trazy values enthusiasm over strict logic. We reflected this brand personality in the web design—using vibrant visuals and a bold tone that encourages travelers to stop overthinking and start exploring. This same energy was applied to the careers section, designed to attract "mad talent" 365 days a year.

The Trazy Advantage

4.5
Average Rating on the Play and App Store
22%
Conversion Rate
50%
Total Orders Coming Through App
60%
Repeat Purchases Across Channels
30,000+
Orders Fulfilled Through App Per Day
100%
Revenue Upliftment During Peak Holiday Seasons

#1 Platform

in both quantity and quality for Korean travel activities

Real-Time

Discovery of the newest and trendiest Asian experiences

One-Stop

Booking for tours, concerts, passes, and beauty makeovers

Best Price

Guarantee on all verified local offers

24/7/365

Enthusiastic support for travelers and partners

Creativity-Driven

Culture that prioritizes innovation over rigid process